Privacy Policy

Last updated: October 11, 2026

Billigt Fiskegrej operates this store and this website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (“the Services”). billigtfiskegrej.dk is powered by Shopify, which enables us to provide the services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy applies with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

The personal information we collect or process

When we use the term “personal information,” we refer to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or that has been anonymized so that it cannot identify or reasonably be linked to you. We may collect or process the following categories of personal information, including information inferred from such personal information, depending on how you interact with the services, where you live, and as permitted or required by applicable law:

• Contact information, including your name as well as address, billing address, shipping address, phone number, and email address.
• Financial information, including credit card, debit card, and bank account numbers, payment card details, bank account details, transaction details, payment method, payment confirmation, and other payment information.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including the items you view, add to your shopping cart, add to your wish list or purchase, return, exchange, or cancel, and your past transactions.
• Communication with us, including the information you include in your communication with us, e.g., when you submit an inquiry to customer support.
• Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information, including information about your interaction with the services, such as how and when you interact with or navigate the services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the services, including from your device when you use our products or services or visit our websites, and by using cookies and similar technologies.
• From our service providers, including when we use them to enable certain technologies, and when they collect or process your personal information on our behalf.
• From our partners or other third parties

How we use your personal information

Depending on how you interact with us or which of the services you use, we may use personal information for the following purposes:

• Providing, tailoring, and improving the services We use your personal information to provide the services to you, including to fulfill our contract with you, to process your payments, to prepare your orders, to remember your preferences and items you are interested in, to send notifications to you regarding your account, to process purchases, returns, exchanges, or other transactions, to create, maintain, and otherwise manage your account, to handle shipping, to enable any returns and exchanges, to allow you to write reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the services.
• Marketing and advertising We use your personal information for marketing and promotional purposes, such as sending marketing, advertisements, and promotional communication via email, text message, or mail, and to show you online advertisements for products or services on the services or other websites, including based on items you have previously purchased or added to your shopping cart and other activity on the services.
• Security and fraud prevention We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or intervene in potential fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services. If you choose to use the services and create an account, you are responsible for protecting your account information. We strongly recommend that you do not share your username, password, or other access credentials with others.
• Communicating with you We use your personal information to provide customer support to you, to respond to you, to provide effective services to you, and to maintain our business relationship with you.
• Legal reasons We use your personal information to comply with applicable law or respond to a valid legal process, including requests from law enforcement or public authorities, to investigate or participate in the preparation of civil proceedings, potential or actual litigation, or other adversarial proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, suppliers, and other third parties who perform services on our behalf (e.g., IT administration, payment processing, data analytics, customer support, cloud storage, preparation, and shipping).
• With business and marketing partners to provide marketing services and advertisements to you. For example, we use Shopify to support personalized advertising on third-party services based on your online activity across different shop owners and websites. Our business and marketing partners will use your information in accordance with their own privacy statements. Depending on where you live, you may have the right to ask us not to share information about you to show you targeted ads and marketing based on your online activity across different shop owners and websites. You can exercise your rights to opt out of this use here
• When you ask, request us to, or otherwise consent to us disclosing certain information to third parties, e.g., to send you products or through your use of social media widgets or login integrations.
• With our affiliated companies or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with all applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce all applicable terms of service or policies, and to protect or defend the services, our rights, and the rights of our users or others.

Relationship with Shopify

The services are hosted by Shopify, which collects and processes personal information about your access to and use of the services for the purpose of providing the services to you and improving them. Information you submit to the services is transferred to and shared with Shopify as well as third parties that may be located in countries other than where you live, for the purpose of providing the services to you and improving them. To protect, develop, and improve our business, we also use certain enhanced Shopify features that incorporate data and information from your interactions with our store, along with other shop owners and with Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, along with other shop owners and with Shopify. Under these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights in connection with the use of your personal information for these purposes. If you want to know more about how Shopify uses your personal information and what rights you may have, you can visit Shopify's Privacy Policy for Consumers. Depending on where you live, you can exercise certain rights regarding your personal information here Link to Shopify's Privacy Policy Portal.

Third-party websites and links

The services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should read their privacy and security policies as well as other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on these websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the services and/or users of these third-party platforms without restriction as to their use by us or by a third party. Our inclusion of such links does not in itself imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the services.

Children's data

The services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as these terms are defined in applicable law) personal information about individuals under 16 years of age.

Security and retention of your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Furthermore, information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide services to you, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. These rights are not absolute, however; they apply only under certain circumstances, and in certain cases, we may deny your request to the extent permitted by law.

• Right to access/know You may have the right to request access to the personal information we hold about you.
• Right to delete You may have the right to request that we delete the personal information we hold about you.
• Right to correct You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to port You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and with certain exceptions.
• Right to opt out of sale or sharing for targeted advertising Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information or to opt out of the processing of your personal information for purposes deemed to be “targeted advertising,” as defined in applicable data protection laws. You can exercise your rights to opt out of this use here. Note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, we will, depending on your location, automatically treat this as an opt-out request for the device and browser you use to visit the website. If we are able to link the device sending the signal to a Shopify account, we will also apply the opt-out request to the account. If you want to learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Except for Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.
• Managing communication preferences We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option found in our emails to you. If you opt out, we may still send you non-promotional emails, such as regarding your account or orders you have placed.

You may exercise any of these rights where indicated on the services or by contacting us using the contact details below. If you want to know more about how Shopify uses your personal information and what rights you may have, including rights regarding data processed by Shopify, you can visit https://privacy.shopify.com/da.

We will not discriminate against you for exercising these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the supervisory authorities responsible for data protection here.

International transfers

Please note that we may transfer, store, and process your personal information outside of the country where you live.

If we transfer your personal information out of the European Economic Area (EEA) or the UK, we will use recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority in the UK, as applicable, unless the data transfer is to a country assessed as having an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

Data controller: Alt-I-Fiskegrej ApS, CVR 45792609, which operates Billigt Fiskegrej.

If you have any questions about our privacy practices or this privacy policy, or if you would like to exercise any of your rights, please call +45 60 74 93 81, send an email to info@billigtfiskegrej.dk or contact us at billigtfiskegrej.dk, Øster Kringelvej 21a, 8250 Egå, Denmark. In accordance with applicable data protection laws, we are the data controller for your personal information.